For the fourth year running, we are joining a quest to make a difference—one piece of jewellery at a time!

Welcome to The Elven Smith, where this May, fantasy meets philanthropy in Game On! To End Lupus!

On May 2nd, I will be dropping a special new collection filled with earrings, necklaces, and rings designed to evoke the magic of fantasy worlds whilst being crafted for everyday wear and love.But the best bit is that ALL of the profits from the collection will be donated to the Lupus Foundation of America in support of their tireless efforts to improve treatments and fund vital research. 

What is GOTEL?

GOTEL or Game on! To End Lupus, isn't just a campaign; it's a beacon of hope in the fight against lupus. Content creators from all corners of the internet unite, raising funds and awareness across platforms, weaving a tapestry of compassion and creativity that spans the digital landscape. In its fifth year, GOTEL has already raised over $530,000, but the journey is far from over.

Why Lupus?

Lupus, a cunning adversary, often masquerades its symptoms, evading diagnosis for an average of six agonising years. And while it may strike anyone, it predominantly targets women, with 9 out of 10 diagnoses. I've witnessed firsthand the toll it takes, seeing friends battle through each day, their lives overshadowed by symptoms that range from debilitating pain to the inability to engage in the simplest of activities.

But in the face of such adversity, there is resilience. There is the indomitable spirit of those who refuse to be defined by their illness, who refuse to let lupus dictate their lives. And there is you. Shopping and sharing the collection, sharing the fundraising activities and hyping up the campaign. 

What can you do?

So, here's your chance to join me on this noble quest. Sign up for our emails to gain first dibs, with one-hour early access to ALL collections. Be the very first to adorn yourself with pieces that not only reflect your style but also your compassion for those fighting lupus.

Psssst if you're ready to make a difference right now, you can donate directly to the cause via our fundraising link.

Every dollar counts, every purchase matters. Together, let's wield the power of creativity and kindness to bring hope to those battling lupus. 

The journey begins with you. Join me, and let's make magic happen!